News and info
At MontAd we have a passion for marketing. Welcome to the news and information section of our web site. Here you’ll find interesting marketing news, actionable ideas and, of course, our take on the hits, misses and trends in this ever changing business. To sign-up to receive the latest news and information and to read past issues please use the navigation to the left. As always, your feedback is welcome.
Newsletters
Are Private Label Products Brands?
There is no doubt that consumers have embraced private label products. In fact, Symphony IRI reports that 99% of U.S. households purchase at least one store brand regularly, 83% are willing to try a private brand at least once, and 75% of store-brand shoppers make at least 30 store brand purchases each year.
This week we were working on a proposal to a client that offers private label products. Most of the products this retailer sells as private label are the equivalent to the national brand goods and in some cases, identical. The question arose, do we just put it on the shelf or should we devote some of the ad spend dollars to brand it to potential customers? read more…
28345 Beck Road Ste. 206, Wixom, MI 48393 Ph: 800-395-5430 / 248-399-5430 Fax: 248-662-0371