Advertising Placement and Tracking
Ensuring your ads run as scheduled, they reach your target audience, and deliver the ROI you are looking for.
B2B Advertising
Creating a strong message to cut through the over saturated media landscape and reach businesses in your industry.
B2B Marketing
Strategies for branding your business as the leading supplier of products and services to other businesses in your industry.
B2C Advertising
Cutting through the ambient noise to deliver information about your product and establish a real connection with consumers.
B2C Marketing
Strategies for branding your business as the leading supplier of products and services to your target consumer.
Banner Advertising
Targeted online advertising that builds brand awareness and drives consumers to your website through links embedded in the ad.
Blogs
Regularly updated, casual feeling, conversationally written online tools that can be used to build brand equity by positioning a representative of your company as an expert in a specific industry.
Broadcast Advertising
Memorable advertising messages created and placed on the best possible medium for your audience and budget, from 60 seconds on local cable to a 30 second radio commercial to a spot during the Super Bowl.
Competitive Analysis
Who are your competitors, what customer needs and wants are you competing to satisfy, how is your product or service better than the competition? We answer these questions and many more to ensure the best marketing strategy possible.
Consumer Demographic Research
Determining who your customer is, where they live, where they work, where they play and most importantly the best way to reach them.
Copy Writing
Promotion of your brand’s products or services with words in a way that encourages customers to take action.
Corporate Collateral
Communication pieces that present your company’s story and ensure a complete and cohesive brand image both on and off line.
Creative Design
In this commercial saturated world compelling creative is more important than ever. Our creative team develops advertising campaigns that stand out and get noticed.
Direct Mail Advertising
Cost effective advertising campaigns that are targeted, personal, flexible, and trackable. Direct mail is an excellent way to build consumer loyalty as well as develop new business.
Email Marketing
Targeted marketing tool that can be used to build top-of-mind awareness, consumer loyalty and brand awareness, as well as drive brick and mortar and online traffic.
Event Management
Coordination of all aspects of an event, from creative concept to technical aspects to event day logistical management, designed to impress colleagues, customers and clients.
Graphic Design
Color, typography and composition are just a few of the many components considered when creating meaningful, impactful design that visually communicates your corporate brand and grabs the attention of your target customer.
Illustration and Photography
In-house photography and illustration that takes product images to another level by telling a story about your brand that describes your company’s personality.
Interactive Advertising
Not limited by geography or time, interactive advertising offers the opportunity to take your ads to a new level and begin communicating directly with your customer.
Internet Marketing/Advertising
Strategic online programs designed to reach consumers when they are looking for information and encourage them to take action.
Marketing Branding
A company’s most valuable asset. Your brand expresses the personality, ideals, and values of your company and illustrates why you are the best choice in your product category.
Marketing Consultation
Planning, analysis and research crucial to development of a solid strategy that is the foundation of a strong marketing plan.
Marketing Positioning
Creating an image and identity for your product or service that is superior in comparison to others in your industry, making your company the top choice of consumers
Marketing Segmentation
Identifying your customers, the different consumer groups they belong to, which products and services they use, and what their individual needs are so that your marketing and advertising campaigns can be tailored to address their needs.
Marketing Strategy
A decisive set of tactics employed to take advantage of the greatest opportunities available to achieve the outlined goals and attain competitive advantage in the market.
Media Negotiating
Getting the most value for your media dollar, including value added elements, to ensure your message will be heard and motivate customers to take action.
Online Advertising
Banner ads, affiliate marketing, rich media ads, and more online advertising takes many forms and offers many opportunities to specifically target and reach consumers with customized, detailed ads.
Outdoor Advertising
More than billboards, outdoor advertising that seamlessly reaches customers throughout the day. From the morning commute to the lunch break to the drive home, outdoor can reinforce your brand image and keep you top of mind with consumers.
Planning and Budget Analysis
Determining what percentage of GP should be allocated to advertising and promotional efforts based on many factors including market conditions, goals, competitive circumstances and metrics for ROI.
Podcasts
Regularly updated audio blog that offers users a subscription to automatically receive new content when it becomes available.
Press Kits
Pre-packaged promotional materials that promote your company, your brand, and your products or services to members of the media.
Press Releases
Information provided to members of the press to encourage coverage of your company, product, or service. Well placed and timed earned media can add exponentially to any marketing campaign.
Print Advertising
Any and every form of printed media designed to communicate what is superior about your product or service, from of printed media from retail flyers to packaging.
Print and Broadcast Production
Professionally produced ads that have a cohesive look, feel, and sound.
Product Placement
Expanding your marketing and advertising efforts via the halo effect. Create an emotional connection with your consumers by strategically placing your products in situations that they have a positive emotional connection with.
Product Segmentation
Product specific strategies and marketing messages that highlight how specific products and services can address the needs of a particular group of individuals.
Promotional Advertising
Promotional gifts and giveaways develop consumer loyalty and increase company visibility by keeping your brand ever-present and in front of the consumer.
Search Engine Optimization
Strategic plan to improve website presence and increase website rank with search engines through specific tactics such as link baiting and optimized content.
Social Media Marketing
Marketing tools that offer the opportunity to communicate directly with target consumers, building brand equity and developing a base of “fans” while increasing SEO ranking.
Special Event Planning
Coordination of all details, from the creative aspects to the logistics of special occasions to create an experience that is personal and highly memorable.
Trade Show Coordination
Organization and management of all aspects of your trade show participation, from booth hardware to promotional giveaways, designed to enhance your brand visibility within your industry and leave a lasting impression with current and potential customers.
V blogs
Regularly updated blogs using video as a medium, combining the casual feeling of a blog and the personal connection of a video.
Video Production
One of the fastest growing trends in media, video establishes a human connection with consumers and shows the personality behind a brand.
Website Design and Maintenance
Your company’s product or services online location, reflecting your brand image and corporate identity while providing useful information that your target consumer is interested in.
28345 Beck Road Ste. 206, Wixom, MI 48393 Ph: 800-395-5430 / 248-399-5430 Fax: 248-662-0371